2025

VINOPURE

Eco-friendly

International

Miniature

As part of a strategy to support one of its best-selling products, Caudalie wanted to introduce (or reintroduce) Vinopure serum to consumers with similar interests through a highly targeted campaign based on a comprehensive analysis.

The goal?

The goal was to drive sales on the e-commerce site through a gift-with-purchase offer while generating reviews on the product page. This ambitious campaign was carried out across more than 10 European countries, and aimed to reflect the brand's eco-friendly values.

Environmental responsibility is a key challenge for Caudalie

To meet Caudalie's objectives while ensuring the sample is protected, we chose an eco-designed padded kraft envelope (plastic-free and made from a single material to streamline recycling). We personalised this neutral packaging with a custom label to immerse consumers in the product's universe even before they open it.