2024

MISS DIOR PARFUM

CRM

Launch

Seasonal occasions

The Dior teams wanted to support the launch of their new Miss Dior fragrance with a digital sampling campaign to introduce the fragrance to new consumers (via Meta recruitment) while engaging its CRM database (via a dedicated email campaign).

3.5

Readers per household

54%

Left a review

29%

Made a purchase

The goal?

The campaign had to run around a strategic time of the year, Valentine's Day, in order to boost sales at launch, and needed to reflect the new identity of the iconic fragrance, more sensual and modern.

A fully immersive experience

We supported the brand throughout the campaign: CRM media strategy, creation of a fully personalised consumer journey (mini-site and emails), design of packaging in Miss Dior colours (sleek, modern design, embossing, Pantone colours, highlighting the brand's ambassador, etc.).

A measurable campaign

It all came together to offer a unique experience and drive Valentine's Day shopping! After the campaign, we carried out a post-test in collaboration with Harris Interactive to measure its impact.

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