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2025
L’INTERDIT PERFUME
As part of the pre-launch marketing efforts for its L'Interdit perfume, Givenchy wanted to introduce its new fragrance through a personalised, premium digital sampling campaign.
Traffic
In Nocibé retail outlets
Reviews
On the Nocibé product page
100%
Of gifts were given out
The goal?
The goal was to highlight its retail partner Nocibé during the launch, drive in-store traffic with an exclusive gift, and generate online reviews for the product on the retailer's website.
Media coverage via a publisher
To ensure smooth media coverage, discussions were held with the Givenchy teams, their media agency and the publisher.
Bespoke sample experience
A tailor-made package was created to reflect the premium product, with a sleek design and hot foil stamping. The retail partner was promoted with a card offering a discount valid in all their outlets.
To complete the experience, we created and sent out emails for each stage of the campaign (shipping, purchase, review).
To complete the experience, we created and sent out emails for each stage of the campaign (shipping, purchase, review).
See also
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