2024

FOREVER

Diagnosis

Launch

Personalisation

The Dior teams wanted to introduce their new Dior Forever Glow routine while driving sales for the iconic Dior Forever Matte range.

This campaign, which combined personalisation, environmental responsibility and strong emphasis on customer experience, was a massive success!

68.34%

Opt-in rate

39.73%

Email open rate

On social media

The goal?

The goal was to offer consumers a fully personalised experience by letting them choose between a Matte or Glow finish for their complexion, depending on their preferences. And that's not all! Dior also went all out with two products for each look:

•The Matte Look included a sample sachet of matte foundation + an undereye concealer.

•The Glow Look included a sample sachet of Glow Foundation + a liquid highlighter.

Creating a highly personalised consumer journey

Our support was focused on extensive personalisation of the entire consumer journey. We built a digital journey incorporating a shade finder on the landing page and an email journey tailored to the selected routine to provide a seamless, engaging, and tailor-made experience.

Enhancing the experience with immersive packaging

We designed custom packaging with an innovative, immersive, and eco-friendly "all-in-one pouch". This format was best suited to showcase the beauty routine while offering a large surface area for expressive design. Furthermore, the finishing varnishes were specifically adapted with great attention to detail: matte for the Matte Look, glossy for the Glow Look.