2024

AQUA ALLEGORIA

Innovation

Retailer

Seasonal occasions

For the launch of Florabloom – the new fragrance in the Aqua Allegoria collection –, Guerlain wanted to roll out a sophisticated, sensory event-driven campaign.

86%

Used the sample

32%

Left a review

25%

Made a purchase

The goal?

The goal was to immerse consumers in the floral world of the collection, in particular with a highly distinctive and immersive packaging. The campaign also aimed to generate traffic and sales at Sephora through a Mother's Day offer, while encouraging online reviews to boost the fragrance's visibility.

Innovative packaging

Our team built a fully personalised consumer journey, and designed a new box format combining innovation and immersion. The attention to detail and high-quality finish meant the experience perfectly reflected the brand's premium image.