Understanding the key role of samples in the buyer's journey.

Samples: 1st purchase driver
60%
state samples are their first driver of discovery, far ahead of reviews (46%) and advertising (40%).
55%
of women trust their own judgement first, ahead of advice from a salesperson (41%) or recommendations from a friend or family member (39%).
92%
92% of female consumers consider it necessary to test a product before buying it. 45% even consider it essential.
Receiving and testing a product at home creates the ideal conditions for maximum attention.
+ 10 pts
of conversion
Digital Sampling achieves +10 points of conversion compared to traditional distribution methods.
Summary of the "U&A Sampling" (beauty sector) study,
carried out by Harris Interactive among 800 women.
Tell us about your project

Sampling, reinvented!

Legal framework, media fragmentation, new consumer expectations, rise of e-commerce, etc.: access to product testing is changing!


 Digital Sampling offers an innovative and measurable alternative, as it reconciles targeting, engagement, and responsibility.

A comprehensive process, from targeting to measurement

Digital Sampling creates a seamless and fully personalised journey
Watch the video
Activation via social media, display, connected TVs, etc.
Personalised landing page or integrated lead form. Data collection (qualified, contextualised, GDPR-compliant, opt-in).
Confirm registration and immerse recipients in the brand's universe.
Inform recipients that the sample has been shipped and provide additional information about the product.
The first physical point of contact, a key step that should not be overlooked!
Encourage purchases and review sharing.
Online survey via an independent market research agency.

The benefits of Digital Sampling

Diffusion at home
Boost usage rates by delivering samples directly to consumers’ homes.
100% useful contact
Only consumers who have requested your sample receive it.
Data
acquisition
Build a qualified, contextualised and GDPR-compliant database.
Close relationship
Build a strong one-on-one bond with your consumers.
Drive
to buy
ROI-centred campaigns that boost both in-store and e-commerce sales.
C2C
influence
A powerful lever that generates reviews on your product pages and viral spread on social media.
ROI
All campaigns are measurable, in partnership with an independent market research agency.
Give it a try!

Measurable results

Key figures for the beauty sector
(perfume, skincare, makeup)
*source: 11 post-tests of HOLY campaigns carried out by Harris Interactive
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